If you are an AUM Business major, a Marketing minor will help you gain a foundational understanding of marketing that will assist you no matter what job sector you’re in. Reaching clients, customers and donors is a constant need in business and non-profit organizations. With AUM’s Marketing minor, you’ll learn the skills and knowledge needed to appeal to customers in a constantly changing business environment.
Degrees and Certificates
Marketing Minor (for Business Majors)
Marketing Minor (for Business Majors)
Program Overview
The course listings below are a representation of what this minor requires. Select elective courses may also be included. Students may have to take additional courses to fulfill the prerequisites of the required courses.
| Course # | Course Name |
|---|---|
| MKTG 4410 | Buyer Behavior |
| MKTG | Approved Elective |
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Christine Harrington
Associate Dean, Associate Professor
