People from all majors and career ambitions can benefit from understanding the fundamentals of marketing. After all, reaching clients, customers and donors is a constant need in business, consulting, entrepreneurship and non-profit organizations. A Marketing minor will help you gain a foundational understanding of marketing that will assist you no matter what job sector you’re in. With AUM’s Marketing minor, you’ll learn the skills and knowledge needed to appeal to customers in a constantly changing business environment.
Degrees and Certificates
Marketing Minor (for Non-Business Majors)
Marketing Minor (for Non-Business Majors)
Program Overview
The course listings below are a representation of what this minor requires. Select elective courses may also be included. Students may have to take additional courses to fulfill the prerequisites of the required courses.
| Course # | Course Name |
|---|---|
| MKTG 2000 | Marketing Foundations |
| MKTG 4410 | Buyer Behavior |
| MKTG | Approved Elective |
| MKTG | Approved Elective |
| MKTG | Approved Elective |
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Christine Harrington
Associate Dean, Associate Professor
